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Thursday, March 14, 2019

Who Wrote This, and Why Should I Listen?

I have a confession to make: I’ve never been a sugar daddy, nor a sugar baby. I have no plans to be either one, ever. As far as I’m aware, no one in my family has ever had an ‘arrangement’.

My interest in the subject grew out of a chapter in the book SuperFreakonomics (the sequel to the fascinating and insightful Freakonomics) regarding the sudden plethora of websites offering (primarily) women a better life for a little bit of their time and attention, and the realization that the promise was a lie and - worse - potentially physically and certainly financially dangerous.

Reading sugar baby bios makes it clear that the majority of the women ‘just trying it out’ - the real ones, rather than the fake profiles - have no idea what they are doing, even from a personal safety perspective, and are willing to risk more than they realize to get out from under debt, cover bills they can’t afford to pay, provide for their children, or live the life that they feel they deserve. 

You wouldn’t sign an employment contract without reading it first, right? Why should an ‘arrangement’ be any different? Your time costs money, but it’s up to you to ensure that you get it - and continue to get it until you decide it’s over.

The best way to avoid losing your shirt in any business (and being a sugar baby is a business, unless you aren’t looking for any money in exchange for what you have to offer, which frankly goes against the whole idea) is to know more than the competition - and more than the customer.

Knowing more, planning better, getting ahead. Isn’t this why you decided to become a sugar baby in the first place? That’s what this site is about.

My background is making businesses more productive, primarily by collecting and applying customer data to marketing, and building more efficient infrastructure, organizations, and processes. Once you understand what drives each performance indicator, most businesses are similar under the hood, regardless of what they sell. It takes time but surprisingly little effort to attract customers, figure out what you want, what you’re willing to sell to get it, and plan for the future so that you can get out before you exceed your shelf life (more on that later).

If this all sounds too transactional, being a sugar baby is not for you. What you’re looking for is a dating website (or a hookup website). Go in peace. If you’re still bound and determined to become a sugar baby, take a deep breath and start taking notes. It's dragons and sea serpents from here on.

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